About us

As soon as I clear the last of my current stock, I’ll be narrowing things right down. I’ve realised that my favourite products — the ones I really enjoy making and feel proud of — are my pouches. I’ve put a lot of care into them, and they’ve become the heart of what I want my business to be about.

I’ve spent a long time trying to keep things small and manageable, but also trying to keep up with what people were saying online. Comments like “snap bars are overdone” or “stars and hearts are boring now” really stuck with me. The truth is, I made those shapes because that’s what people were buying at the time. I tried different things – smaller shapes in packs, mixing it up constantly – but despite all that, many of the people who gave the feedback never actually made a purchase.

And that’s when it clicked: I was putting all my energy into trying to please everyone else, and in the process, I lost a bit of the love I had for creating.

So now, I’m shifting my focus. I’m following what I enjoy, what feels right, and what I believe in. My pouches are where my heart is, so that’s what I’ll be concentrating on moving forward.

My small pouches – things like hearts and stars – will feature my floral fragrances. The larger pouches will be for other scents that inspire me, and I’ll be keeping my fragrance range simple and seasonal. That way I’m not stretched thin trying to offer everything to everyone — I can keep things personal, thoughtful, and true to my brand.

I used to think it had to be all about what people wanted, but in a market this saturated, the only way to stand out is to do something you truly love. So that’s where I’m at. I’m proud of what I’ve created, and even though it’s been slow going, I believe in it — and I’m going to keep showing up until others do too.